5 Things To Keep In Mind When Planning Your Online Marketing Campaign

Online marketing is an valuable tool when it comes to promoting your company’s service or product. It has made marketing to the masses so much more effective, with increased consumer reach and the ability to cultivate a more personal relationship with potential customers – at a far lower cost compared to conventional mass marketing methods in the past.

In order to get the most from an online marketing campaign, it is important to make sure that you are doing things correctly. These five things will help keep you on the right track, as you begin planning your online marketing campaign tactics for your company’s services or product.

#1 What Are You Trying to Do?

You need to understand what you are trying to accomplish through your Internet marketing before you start  your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you can use in your campaign.

#2 What Are You Trying to Say?

It is crucial to have an understanding of exactly what you are trying to say to potential consumers and clients through your marketing. Think about what you need people to know after reading your marketing copy. Is it the quality of your business, or the success that your business can bring? Or is it the fact that they save money with your company, or the unique selling proposition that your product offers? Whatever your goal may be, your message should be clear and concise.

#3 Who Are You Talking To?

You need to be able to define your audience for your product. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

#4 What Mediums are Used by Your Target?

You need know the different mediums that your target responds to the most. For example, emails may appeal more to the older working professionals, whereas the young generation may be more inclined towards social media.

#5 What Is Your Budget?

In view of all that is discussed, you should also have your budget in mind. How much money do you have, and how much is the campaign going to cost? Knowing your budget will help you to understand exactly how far and extensive your Internet marketing campaign can go. So take some time to reflect on these five questions.

 You simply need to make sure that you can answer all of these questions before you begin. All of these questions will make it easier for you to come up with strategies and tactics for your online marketing campaign, to create the most efficient and effective campaign possible for your product. 

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Getting Free Traffic to your Blog

Once you have set up your blog and posted content on it then your main focus becomes on getting people to read it. Keep in mind that you’re not reinventing the wheel here… use these proven methods of getting traffic to your blog.

1. Facebook is one of your best choices for sending traffic to your blog. You can set up a new page in 5-10 minutes and it’s simple and it’s free. But this isn’t the best part.

Once someone is a fan of your Facebook page, then you can set up automatic updates between your blog and Facebook page so that fans will be the first to see when new posts are added to your blog.

2. Start a Twitter account. Everyone and their mother seems to have joined Twitter and you should too. Set up an account exclusively for your blog. It takes less than 5 minutes to set up a Twitter account. Then start sending out some interesting tweets.
Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog.

You can set up automatic scheduling of tweets to make this much easier for you. Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog. Ask others to retweet you so you have access to their followers as well. Continue to build your following, tweet interesting stuff, and be consistent with your tweets.

3. Utilize forum signatures. I’ll assume that you’re blogging about something you absolutely love. So you should be a member of a forum that talks about whatever this specific topic is. Be absolutely sure to utilize your signature on these forums. Place information about your blog into the signature line and use a catchy description so that people might actually click on it.

4. Social Networking, RSS feeds and Blog Directories are next.

People don’t normally just randomly stumble onto a new blog by accident and that’s why you should add all of these buttons to your blog. Not just for decorative purposes, but to give readers an easy way of sharing posts that they love.
Finally, be sure to list your blog in the biggest directories. Just Google ‘Blog Directories’ to get a list of where you can list your blog.

5. Comment on other blogs that are within the same niche as yours. Do this with popular blogs and add useful comments. Don’t just go onto a random blog and comment with “Please visit my blog” because that’s just flat out rude. Leave only helpful comments that add to the conversation and always include your blog link in the blog’s website field. I also recommend that you use trackable links so that you can know which sites are sending you the most traffic.
Guest posting is extremely powerful and most
web owners are willing to allow them.

6. Find out if any blogs allow guest posting and then contact the owner to see about getting it set up. Guest posting is extremely powerful and most web owners are willing to allow them. These posts must be only the highest quality though.

If you want an even greater chance of them saying yes, attach the proposed post to the email. If they say no, then it’s probably due to the topic. You should always ask why and hope they give you an answer. Either way, you can use that post for another submission or even add it to your own blog.

7. Ezines are still a great way of driving free traffic to your blog. People who search for information on Google often find themselves on an Ezine so why not try and let that article be yours?

Include your blog URL in the resource box to get more free traffic. Sometimes you will find your article being posted on someone else’s website which will also land you more traffic and a free backlink.

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Top Tips for Building an Audience Through Social media

If you want to create a big audience for your website, business or brand, then social media is likely one of the first platforms you considered. Social networks are all about finding people, brands, products and services we like and then following them. It opens up a line of communication between a company and its fans and this creates a lot of opportunity.

But it’s not easy to stand out in such a crowded space. And it’s not easy to encourage action. So, with that in mind, let’s look at some top tips for building your audience on social media…

Add a Twitter Feed for Your Blog

This is a pretty simple and specific tip but it works wonders. If your site uses WordPress (and it should), then look up a widget that will allow you to show your Twitter feed right in the sidebar. Do the same for your Instagram.

Now, when someone lands on your page, they will not only see your social media channel and have the option to sign up, but they will also see what it’s like and what they can expect if they do sign up!


Remember, social media is first and foremost a communication tool. That means that you should not only post ‘at’ people but also ask them questions, create competitions and generally get the community involved.

This engagement will mean your page is shown on more homefeeds, but it will also build more trust with your audience.

Sell the Dream

This one is particularly important on Instagram but here the tip is to make sure that you are portraying the lifestyle you wish to promote through your social media. Learn who your channel is targeting and think about the kinds of things that get them motivated. Try to inspire them or to fascinate them because ultimately it is emotion that drives decision.

Post Regularly

This one is the most important of all: post regularly. This is especially true on Facebook where only a small percentage of your followers see each post. Find ways to make it easier to post more content by using scheduled posting tools, by using apps that post automatically and by linking your various accounts.

Whatever you do, just make sure that you don’t have periods of radio silence on your social media because attention spans are short, and momentum is everything!


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Bitcoin Core

Bitcoin Core is an implementation of bitcoin. Initially, the software was published by Satoshi Nakamoto under the name “Bitcoin”, and later renamed to “Bitcoin Core” to distinguish it from the network.[1] For this reason, it is also known as the Satoshi client.[2] As of 2018[update], Bitcoin Core repositories are maintained by a team of maintainers, with Wladimir J. van der Laan leading the release process.[3]

The MIT Digital Currency Initiative funds some of the development of Bitcoin Core.[4] The project also maintains the cryptography library libsecp256k1.[5]


  • 1 Features
  • 2 Development
  • 3 Version history
  • 4 Bitcoin Improvement Proposals
  • 5 See also
  • 6 References
  • 7 External links


Bitcoin Core includes a transaction verification engine and connects to the bitcoin network as a full node.[2] Moreover, a cryptocurrency wallet, which can be used to transfer funds, is included by default.[5] The wallet allows for the sending and receiving of bitcoins. It does not facilitate the buying or selling of bitcoin. It allows users to generate QR codes to receive payment.

The software validates the entire blockchain, which includes all bitcoin transactions ever. This distributed ledger which has reached more than 155 gigabytes in size must be downloaded or synchronised before full participation of the client may occur.[2] Although the complete blockchain is not needed all at once, since it is possible to run in pruning mode. A command line-based daemon with a JSON-RPC interface, bitcoind, is bundled with Bitcoin Core. It also provides access to testnet, a global testing environment that imitates the bitcoin main network using an alternative blockchain where valueless “test bitcoins” are used. Regtest or Regression Test Mode creates a private blockchain which is used as a local testing environment.[6] Finally, bitcoin-cli, a simple program which allows users to send RPC commands to bitcoind, is also included.

Checkpoints which have been hard coded into the client are used only to prevent Denial of Service attacks against nodes which are initially syncing the chain. For this reason the checkpoints included are only as of several years ago.[7][8] A one megabyte block size limit was added in 2010 by Satoshi Nakamoto. This limited the maximum network capacity to about three transactions per second.[9] Since then, network capacity has been improved incrementally both through block size increases and improved wallet behavior. A network alert system was included by Satoshi Nakamoto as a way of informing users of important news regarding bitcoin.[10] In November 2016 it was retired. It had become obsolete as news on bitcoin is now widely disseminated.

Bitcoin Core includes a scripting language inspired by Forth that can define transactions and specify parameters.[11] ScriptPubKey is used to “lock” transactions based on a set of future conditions. scriptSig is used to meet these conditions or “unlock” a transaction. Operations on the data are performed by various OP_Codes. Two stacks are used – main and alt. Looping is forbidden.


The original creator of the bitcoin client has described their approach to the software’s authorship as it being written first to prove to themselves that the concept of purely peer-to-peer electronic cash was valid and that a paper with solutions could be written.[12] While the majority of peers on the network may use Bitcoin Core, the developers’ influence on bitcoin is limited by the choice of which implementation people voluntarily decide to use.[13] The lead developer is Wladimir J. van der Laan, who took over the role on 8 April 2014.[14] Gavin Andresen was the former lead maintainer for the software client. Andresen left the role of lead developer for bitcoin to work on the strategic development of its technology.[14] He left because he didn’t want to get involved with trivial decision-making.[citation needed]

The code was originally stored at Sourceforge before being available on GitHub.[15] Because there is no formal structure, development is based around Bitcoin Improvement Proposals or BIPs, which are similar to Request for Comments. Public mailing lists are used to vet initial expressions of ideas.[16] If enough support is displayed a BIP document is written. This is the standard for sharing ideas and gaining community feedback on improving bitcoin and was initiated by Amir Taaki in 2011.

Version history[edit]

Bitcoin 0.1 was released on 9 January 2009 by Satoshi Nakamoto with only Windows supported.[17] This was followed by some minor bug fixing versions. On 16 December 2009 Bitcoin 0.2 was released. It included a Linux version for the first time and made use of multi-core processors for mining.[17] In version 0.3.2 Nakamoto included checkpoints as a safeguard. After the release of version 0.3.9 Satoshi Nakamoto left the project[17] and shortly after stopped communicating on online forums. By this time development of the software was being undertaken by a wide group of independent developers which is referred to as a community, many of whom had various ideas on how to improve bitcoin.[17]

Between 2011 and 2013 new versions of the software were released at Bitcoin.org.[18] Developers wanted to differentiate themselves as creators of software rather than advocates for bitcoin and so now maintain bitcoincore.org for just the software.

Bitcoin-Qt version 0.5.0 was released on 1 November 2011. It introduced a front end that uses the Qt user interface toolkit.[19] The software previously used Berkeley DB for database management. Developers switched to LevelDB in release 0.8 in order to reduce blockchain synchronization time.[20] The update to this release resulted in a minor blockchain fork on the 11 March 2013. The fork was resolved shortly afterwards.[20] Seeding nodes through IRC was discontinued in version 0.8.2. In this release transaction fees, also known as relay fees, were reduced from 50,000 satoshis to 10,000 satoshis.[21] From version 0.9.0 the software was renamed to Bitcoin Core. Transaction fees were reduced again by a factor of ten as a means to encourage microtransactions.[21] Although Bitcoin Core does not use OpenSSL for the operation of the network, the software did use OpenSSL for remote procedure calls. Version 0.9.1 was released to remove the network’s vulnerability to the Heartbleed bug.[22]

Release 0.10 was made public on 16 February 2015.[23] It introduced a consensus library which gave programmers easy access to the rules governing consensus on the network. In version 0.11.2 developers added a new feature which allowed transactions to be made unspendable until a specific time in the future.[24] Bitcoin Core 0.12.1 was released on April 15, 2016 and enabled multiple soft forks to occur concurrently.[25] Around 100 contributors worked on Bitcoin Core 0.13.0 which was released on 23 August 2016. It introduced more than ten significant changes.[26]

In July 2016, the CheckSequenceVerify soft fork activated.[27][better source needed]

In October 2016, Bitcoin Core’s 0.13.1 release featured the “Segwit” soft fork that included a scaling improvement aiming to optimize the bitcoin blocksize.[28] The patch which was originally finalised in April, and 35 developers were engaged to deploy it.[29] This release featured Segregated Witness (SegWit) which aimed to place downward pressure on transaction fees as well as increase the maximum transaction capacity of the network.[30] The 0.13.1 release endured extensive testing and research leading to some delays in its release date.[31][better source needed] SegWit prevents various forms of transaction malleability.[32] SegWit was activated by miners on 24 August 2017, at block 481,824.[33]

Launched in February 2018, version 0.16.0 supports segregated witness as the native address format, also called bech32 addresses, which were originally developed by Peter Wuille and Greg Maxwell.[34]

Bitcoin Improvement Proposals[edit]

A Bitcoin Improvement Proposal (BIP) is a design document, typically describing a new feature for Bitcoin with a concise technical specification of the feature and the rationale for it. This is broadly similar to the way in which Internet “Request for Comments” (RFCs) and the Python computer language’s “Python Enhancement Proposals” (PEPs) are used.

The process itself is documented in BIP 2, and BIP 123 provides a categorization.[35]

2 BIP process, revised
BIP 2 specifies the BIP process. BIP numbers are awarded liberally. As of February 2017, 152 BIP numbers have been assigned, but only 27 BIP’s have reached the active/final stages.
9 Version bits with timeout and delay
BIP specifies a state machine for determining 95% miner consensus of soft forks. There has been one successful BIP 9 soft fork, and one, Segregated Witness, is, as of 2017, open for voting.[36]
16 Pay to script hash
Allows transactions to be sent to a script hash (address starting with 3) instead of a public key hash (addresses starting with 1). To spend bitcoins sent via P2SH, the recipient must provide a script matching the script hash, and data which makes the script evaluate to true. The recipient might need the signatures of several people to spend these bitcoins, or a password might be required, or the requirements could be completely unique.
32 Defines HD wallets
These HD (‘Hierarchical Deterministic”) wallets can be shared partially or entirely with different systems.[37]
39 Mnemonic code or sentences
For the generation of deterministic wallets.[38]
43 Adds a “Purpose Field” for use HD wallets
To determine the further structure; for example, the scheme described in BIP44 should use the value 44’ as the “purpose”.[39]
44 Logical hierarchy for deterministic wallets
based on the algorithm described in BIP32 and “purpose” scheme described in BIP43.[40]
CLTV allows a transaction output to be unspendable until some specific point of time in the future.[41]
CSV enables making an address (starting with 3) which can’t spend bitcoin received, for a specified amount of time after receiving. One can have a 2-of-3 multisig address, which times out to a backup rule, unless there is 2-of-3 consensus.
141, 143, 144
See SegWit
152 Compact Blocks
Merged on June 22nd, 2016, Compact Blocks enables faster block propagation,[42] and was used on 97% of nodes in November 2017. For more details, see Greg Maxwell: Advances in Block Propagation.

See also[edit]

  • Software portal
  • Cryptography portal
  • Information technology portal
  • List of bitcoin forks
  • List of open source software


  • ^ Rebranding to Bitcoin Core. Bitcoin Project. Retrieved 8 November 2016.
  • ^ a b c Antonopoulos, Andreas M. (2014). Mastering Bitcoin: Unlocking Digital Cryptocurrencies. O’Reilly Media, Inc. pp. 31–32. ISBN 1491902647. Retrieved 6 November 2016. 
  • ^ “0.13.0 Binary Safety Warning”. Bitcoin Project. 17 August 2016. Retrieved 8 November 2016. 
  • ^ Brian Forde (5 April 2016). “Welcome to the MIT Media Lab, Gavin, Wlad, and Cory”. Coindesk. Retrieved 7 November 2016. 
  • ^ a b Bitcoin Core: About. Retrieved 8 November 2016.
  • ^ “Bitcoin Developer Examples”. Bitcoin Core. Retrieved 14 November 2016. 
  • ^ “checkpoints.cpp”. Repository source code. GitHub, Inc. Retrieved 13 November 2016. 
  • ^ https://github.com/bitcoin/bitcoin/blob/master/src/chainparams.cpp
  • ^ Mike Orcutt (19 May 2015). “Leaderless Bitcoin Struggles to Make Its Most Crucial Decision”. MIT Technology Review. Retrieved 15 November 2016. 
  • ^ “Alert System Retirement”. Bitcoin Project. 1 November 2016. Retrieved 16 November 2016. 
  • ^ Antonopoulos, Andreas (29 May 2013). “Bitcoin is a money platform with many APIs”. Radar. O’Reilly. Retrieved 19 November 2016. 
  • ^ “Re: Bitcoin P2P e-cash paper”. The Cryptography Mailing List. Satoshi Nakamoto Institute. 9 October 2016. Retrieved 13 November 2016. 
  • ^ Aaron van Wirdum (7 September 2016). “A Primer on Bitcoin Governance, or Why Developers Aren’t in Charge of the Protocol”. Bitcoin Magazine. BTC Inc. Retrieved 13 November 2016. 
  • ^ a b Preukschat, Alex; Josep Busquet (2015). Bitcoin: The Hunt of Satoshi Nakamoto. Europe Comics. p. 87. ISBN 9791032800201. Retrieved 16 November 2016. 
  • ^ Daniel Cawrey (29 December 2014). “Gregory Maxwell: How I Went From Bitcoin Skeptic to Core Developer”. CoinDesk. Retrieved 23 December 2016. 
  • ^ Bailey Reutzel (14 May 2016). “Bitcoin Core is Seeking to Overhaul How it Upgrades its Code”. Coindesk. Retrieved 7 November 2016. 
  • ^ a b c d “History of Cryptocurrency, Part I: From Bitcoin’s Inception to the Crypto-Boom”. The CoinTelegraph. 4 November 2015. Retrieved 13 November 2016. 
  • ^ “About bitcoin.org”. Bitcoin Project. Retrieved 14 November 2016. 
  • ^ “Bitcoin-Qt version 0.5.0 released”. Bitcoin Project. 1 November 2011. Retrieved 13 November 2016. 
  • ^ a b Vitalik Buterin (13 March 2013). “Bitcoin Network Shaken by Blockchain Fork”. Bitcoin Magazine. BTC Inc. Retrieved 7 November 2016. 
  • ^ a b Danny Bradbury (28 February 2014). “Bitcoin Transaction Fees To Be Slashed Tenfold”. Coindesk. Retrieved 22 December 2016. 
  • ^ Venzen Khaosan (8 April 2014). “OpenSSL Heartbleed Security Bug “Massive””. cryptocoin news. Retrieved 16 November 2016. 
  • ^ Joon Ian Wong (17 February 2015). “Bitcoin Core 0.10 Gives Developers Simplified Access to Network Consensus”. Coindesk. Retrieved 7 November 2016. 
  • ^ “Bitcoin Core version 0.11.2 released”. Bitcoin Project. 13 November 2015. Retrieved 14 November 2016. 
  • ^ Kyle Torpey (15 April 2016). “Bitcoin Core 0.12.1 Released, Major Step Forward for Scalability”. Bitcoin Magazine. NASDAQ.com. Retrieved 7 November 2016. 
  • ^ Aaron van Wirdum (22 August 2016). “What’s New in Bitcoin Core 0.13.0?”. Bitcoin Magazine. BTC Inc. Retrieved 7 November 2016. 
  • ^ https://coinjournal.net/checksequenceverify-what-is-it-and-why-is-it-relevant/
  • ^ Joseph Young (18 October 2016). “Ready, Steady, Fork: Bitcoin Core to Release SegWit in November”. Retrieved 7 November 2016. 
  • ^ Luke Parker (29 October 2016). “Bitcoin scaling solution, Segwit, released”. Brave New Coin. Retrieved 7 November 2016. 
  • ^ “Bitcoin Core 0.13.1”. Bitcoin Core. Retrieved 25 October 2016. 
  • ^ Joseph Young (3 November 2016). “Bitcoin Core is Most Talented Dev Team, Says VC”. The Coin Telegraph. Retrieved 7 November 2016. 
  • ^ “Segregated Witness Benefits”. Bitcoin Core. Retrieved 14 November 2016. 
  • ^ “Segwit Activated: How it Works & What’s Next for Bitcoin – Bitcoinist.com”. bitcoinist.com. Archived from the original on 10 October 2017. Retrieved 10 October 2017. 
  • ^ “New Bitcoin Code Will Finally Boast Full SegWit Support”. coindesk.com. Retrieved 20 February 2018. 
  • ^ https://github.com/bitcoin/bips/blob/master/bip-0123.mediawiki
  • ^ https://github.com/bitcoin/bips/blob/master/bip-0009/assignments.mediawiki
  • ^ [1]
  • ^ [2]
  • ^ [3]
  • ^ [4]
  • ^ https://github.com/bitcoin/bips/blob/master/bip-0065.mediawiki
  • ^ https://bitcoincore.org/en/2016/06/07/compact-blocks-faq/
  • External links[edit]

    • Official website
    • Bitcoin Core at Bitcoin Wiki
    • Node count and statistics
    • Book
    • Category


    • Binary blob
    • Digital rights management
    • Hardware restrictions
    • License proliferation
    • Mozilla software rebranding
    • Proprietary software
    • SCO/Linux controversies
    • Secure boot
    • Software patents
    • Software security
    • Trusted Computing

    Related topics

    • GNU Manifesto
    • The Cathedral and the Bazaar
    • Forking
    • Microsoft Open Specification Promise
    • Open-source hardware
    • Revolution OS
    • Book
    • Category
    • Commons
    • Portal

    Source: https://en.wikipedia.org/wiki/Bitcoin_Core

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