Internet Marketing & SEO for Contractors

Internet Marketing & SEO for Contractors is a breakthrough book written specifically for Roofers, Plumbers, Kitchen Remodelers, Pool Builders, Landscapers, Pest Control, HVAC Contractors and other Home Service Businesses. If you are looking for ideas, strategies & techniques to grow your business and get more inbound calls, leads and profits by marketing online then you need look no further. Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits. At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie’s List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each. We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each. How to setup your website How the Search Engines work and the differences between the paid, organic and map listings How to optimize your website for the keywords that are most important for your particular business via Search Engine Optimization (SEO) How to get ranked on the Google Map in your area How to ensure that your website converts visitors into leads in the form of calls and web submissions How to optimize your website for mobile visitors How to leverage Social Media (Facebook, Twitter, Google+, LinkedIn & other Social Platforms for maximum effect How you can tap into the power of YouTube & other video sharing websites to enhance your visibility and drive better conversion How to leverage eMail marketing to connect with your customers on a deeper level, get more reviews, get more social media followers and ultimately get more repeat and referral business. How to maximize the profitability of your pay-per-click marketing efforts What paid online directories should you consider advertising in (Angie’s List, YP, Yelp, Judies Book, Merchant Circle, etc) How to properly manage Pay-per-lead services for maximum return and long term gains How to track your online marketing plan to ensure that your investment is generating a strong return on investment If you follow the plan outlined in this book you will be well on your way to a more profitable business with better placement online and more inbound leads. Here is what on of our readers had to say about after reading the book: Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time. Luke Chapman; Carolina Deck & Fence The plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years. Mark Norman – Shamrock Plumbing

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Internet Marketing & SEO for Contractors is a breakthrough book written specifically for Roofers, Plumbers, Kitchen Remodelers, Pool Builders, Landscapers,[…]

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Top Tips for Building an Audience Through Social media

If you want to create a big audience for your website, business or brand, then social media is likely one of the first platforms you considered. Social networks are all about finding people, brands, products and services we like and then following them. It opens up a line of communication between a company and its fans and this creates a lot of opportunity.

But it’s not easy to stand out in such a crowded space. And it’s not easy to encourage action. So, with that in mind, let’s look at some top tips for building your audience on social media…

Add a Twitter Feed for Your Blog

This is a pretty simple and specific tip but it works wonders. If your site uses WordPress (and it should), then look up a widget that will allow you to show your Twitter feed right in the sidebar. Do the same for your Instagram.

Now, when someone lands on your page, they will not only see your social media channel and have the option to sign up, but they will also see what it’s like and what they can expect if they do sign up!

Communicate

Remember, social media is first and foremost a communication tool. That means that you should not only post ‘at’ people but also ask them questions, create competitions and generally get the community involved.

This engagement will mean your page is shown on more homefeeds, but it will also build more trust with your audience.

Sell the Dream

This one is particularly important on Instagram but here the tip is to make sure that you are portraying the lifestyle you wish to promote through your social media. Learn who your channel is targeting and think about the kinds of things that get them motivated. Try to inspire them or to fascinate them because ultimately it is emotion that drives decision.

Post Regularly

This one is the most important of all: post regularly. This is especially true on Facebook where only a small percentage of your followers see each post. Find ways to make it easier to post more content by using scheduled posting tools, by using apps that post automatically and by linking your various accounts.

Whatever you do, just make sure that you don’t have periods of radio silence on your social media because attention spans are short, and momentum is everything!

 

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Four YouTube Marketing Mistakes That Internet Marketers Should Avoid

All over the globe, businesses are reaping the benefits of marketing through the various social media outlets. One of the top social media venues is YouTube.

There are literally millions of people who visit the YouTube site daily to look at these free videos… and there are many others with accounts and are subscribers. Uploading free videos that promote your business or products onto YouTube is, in essence, the same as having a free commercial on television.

However, it is inadvisable to make it feel like it is a commercial to the viewer. As an internet marketer, it is crucial that you realize there are various drawbacks which counterbalance the benefits of marketing your business on YouTube.

We’ll cover the four mistakes that internet marketers need to avoid so they can successfully market on YouTube.

First Mistake: Thinking that a video upload equates to a steady stream of traffic to your website.

The mind boggling statistic is that every second there is 1 hour of video uploaded to YouTube. This generates a competitive state for the marketer that is almost incomprehensible. In this environment, many high-quality videos will only get a couple thousand or fewer views.

This being the case, there is a crucial need to create video content geared to what the viewer wants to see… and not what you want to upload for them. The creative progression of your video should have the needs and desires of the viewer at the forefront of the process. In addition to this, there is the critical need to promote your video on other social media sites.

It is also imperative to realize that you have to have a great video concept. Time is essential for the whole process to succeed, and it takes resources to create and promote a video that will go viral when viewers share it with others.

Second Mistake: Thinking that your business is too small or new, to benefit from video promotion.

No matter the size of your business, or whether you started it yesterday or last year, it will benefit from the creation and promotion of your business videos on YouTube.

Keep in mind the video doesn’t have to look like a business video.

It may pertain to something of interest to the viewer with a mention of your website at the end or within the video description area. Any number of views can be generated that will have an impact on your business.

In making your videos, think of them as sharing something important that a friend finds useful. Make the friend or viewer the focus of the video and not your business. Keep in mind that people share useful or fun information, which can make videos go viral in a very short time.

Third Mistake: Thinking that you will just create a commercial. The prerequisite to your videos being successful is engaging with your viewer in a noncommercial way. You have to think of them, and not just about getting them to buy your product.

The purpose of your video is not to sell your product or service to a customer. YouTube viewers want video content that inspires thought, provides information, and furnishes entertainment. During your conception process, make sure that you produce a video that you would want to share with your friends. If you would want to do this, so will your viewers.

And what’s more… a good litmus test is whether you would show this video to your own friends. If this is not the case, go back to the drawing board and produce a video that will meet the criteria. Great videos should catch the viewers’ attention and captivate them.

The ideal length of time for a video is two and a half minutes all the way up to five minutes. Viewers should enjoy your videos without feeling happy they reached the end.

Fourth Mistake: Thinking that you need to produce an expensive video with all the professional bells and whistles. Sometimes, amateurish videos produce equivalent or even better results than professionally produced ones.

Before you invest a lot of money into the production of a flashy video, you need to realize that people would rather watch videos of real people doing real things. To illustrate this, think of a fast talking car salesmen trying to sell you a car with all the extras.

Then think of an ordinary person selling you a great car as they tell you that the back left tire has a slow leak. Most people would buy the car with the slow leaking tire, simply because of the honest presentation.

Most people would leave the slick talking car salesman feeling as if they have been the participant of a con job, even if they did end up buying the car.

This can also extend to a professional know-it-all, as compared to an average professional who admits to making mistakes at times.

You will be drawn more to a professional who owns up to making mistakes. This is human nature at work that relates to rooting for the ‘underdog’ and most people subconsciously identify with the underdog.

All over the globe, businesses are reaping the benefits of marketing through the various social media outlets. One of the[…]

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Tips for Finding a Perfect Domain Name

If you think all the great domain names are already taken, you are wrong. It is still possible to get that particular domain name you want by exploring the possibilities available. Remember! It is important to choose your domain name wisely. Your name needs to be memorable, snappy and successfully communicate something about your business and because almost all top-level domains are not easy to get, here are some tips on how to feat in and get great domain names.

  1. Emulate the use of repeating the sound. For instance, TeachTrialTechniques, TerrificTeachingTips, Coca-Cola, EasyBreezyPeasy, Easyessays, etc.
  2. Base your domain names on what your website is selling, servicing or blogging. For instance, if your business is going to major on selling gluten-free products then a good URL will be GlutenFreeLiving.com or GlutenFreeProducts.com. This is a good domain for many reasons including the fact that the name tells viewers what the site is about.
  3. Use the available key words and add a meaningful word to the end, such as…
  • Today
  • Now
  • Results
  • System
  • Formula
  • Tips
  • Fast
  • System

For example: One can choose to add a word and make a domain name such as LoseWeightFastTips, SimpleITSytems, GrowTallLookyoungToday, GetTrafficFast, and EssayInstantResults among others. You can also blend your phrase with something relevant in the middle of your keyword phrases to get a domain name. For instance

  • To
  • For
  • More
  • Of the
  • Of your

 

Examples: EasyWaysToGetEssays, GetMoreProductsToday, TipsForDummies, ToolsForBigginers

Or you can add something at the beginning of your keyword or phrases, such as

  • Instant
  • Get
  • Immediate
  • Quick
  • Better
  • How to
  • Your
  • Discover
  • Learn
  • Ways
  • Working

 

Examples: WorkingSuccessTips, YourBestWayToMakeMillions, HowToBreedDogs, LearnEnglishRealFast.

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