5 Things To Keep In Mind When Planning Your Online Marketing Campaign

Online marketing is an valuable tool when it comes to promoting your company’s service or product. It has made marketing to the masses so much more effective, with increased consumer reach and the ability to cultivate a more personal relationship with potential customers – at a far lower cost compared to conventional mass marketing methods in the past.

In order to get the most from an online marketing campaign, it is important to make sure that you are doing things correctly. These five things will help keep you on the right track, as you begin planning your online marketing campaign tactics for your company’s services or product.

#1 What Are You Trying to Do?

You need to understand what you are trying to accomplish through your Internet marketing before you start  your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you can use in your campaign.

#2 What Are You Trying to Say?

It is crucial to have an understanding of exactly what you are trying to say to potential consumers and clients through your marketing. Think about what you need people to know after reading your marketing copy. Is it the quality of your business, or the success that your business can bring? Or is it the fact that they save money with your company, or the unique selling proposition that your product offers? Whatever your goal may be, your message should be clear and concise.

#3 Who Are You Talking To?

You need to be able to define your audience for your product. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

#4 What Mediums are Used by Your Target?

You need know the different mediums that your target responds to the most. For example, emails may appeal more to the older working professionals, whereas the young generation may be more inclined towards social media.

#5 What Is Your Budget?

In view of all that is discussed, you should also have your budget in mind. How much money do you have, and how much is the campaign going to cost? Knowing your budget will help you to understand exactly how far and extensive your Internet marketing campaign can go. So take some time to reflect on these five questions.

 You simply need to make sure that you can answer all of these questions before you begin. All of these questions will make it easier for you to come up with strategies and tactics for your online marketing campaign, to create the most efficient and effective campaign possible for your product. 

Online marketing is an valuable tool when it comes to promoting your company’s service or product. It has made marketing[…]

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Getting Free Traffic to your Blog

Once you have set up your blog and posted content on it then your main focus becomes on getting people to read it. Keep in mind that you’re not reinventing the wheel here… use these proven methods of getting traffic to your blog.

1. Facebook is one of your best choices for sending traffic to your blog. You can set up a new page in 5-10 minutes and it’s simple and it’s free. But this isn’t the best part.

Once someone is a fan of your Facebook page, then you can set up automatic updates between your blog and Facebook page so that fans will be the first to see when new posts are added to your blog.

2. Start a Twitter account. Everyone and their mother seems to have joined Twitter and you should too. Set up an account exclusively for your blog. It takes less than 5 minutes to set up a Twitter account. Then start sending out some interesting tweets.
Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog.

You can set up automatic scheduling of tweets to make this much easier for you. Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog. Ask others to retweet you so you have access to their followers as well. Continue to build your following, tweet interesting stuff, and be consistent with your tweets.

3. Utilize forum signatures. I’ll assume that you’re blogging about something you absolutely love. So you should be a member of a forum that talks about whatever this specific topic is. Be absolutely sure to utilize your signature on these forums. Place information about your blog into the signature line and use a catchy description so that people might actually click on it.

4. Social Networking, RSS feeds and Blog Directories are next.

People don’t normally just randomly stumble onto a new blog by accident and that’s why you should add all of these buttons to your blog. Not just for decorative purposes, but to give readers an easy way of sharing posts that they love.
Finally, be sure to list your blog in the biggest directories. Just Google ‘Blog Directories’ to get a list of where you can list your blog.

5. Comment on other blogs that are within the same niche as yours. Do this with popular blogs and add useful comments. Don’t just go onto a random blog and comment with “Please visit my blog” because that’s just flat out rude. Leave only helpful comments that add to the conversation and always include your blog link in the blog’s website field. I also recommend that you use trackable links so that you can know which sites are sending you the most traffic.
Guest posting is extremely powerful and most
web owners are willing to allow them.

6. Find out if any blogs allow guest posting and then contact the owner to see about getting it set up. Guest posting is extremely powerful and most web owners are willing to allow them. These posts must be only the highest quality though.

If you want an even greater chance of them saying yes, attach the proposed post to the email. If they say no, then it’s probably due to the topic. You should always ask why and hope they give you an answer. Either way, you can use that post for another submission or even add it to your own blog.

7. Ezines are still a great way of driving free traffic to your blog. People who search for information on Google often find themselves on an Ezine so why not try and let that article be yours?

Include your blog URL in the resource box to get more free traffic. Sometimes you will find your article being posted on someone else’s website which will also land you more traffic and a free backlink.

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Tips for Finding a Perfect Domain Name

If you think all the great domain names are already taken, you are wrong. It is still possible to get that particular domain name you want by exploring the possibilities available. Remember! It is important to choose your domain name wisely. Your name needs to be memorable, snappy and successfully communicate something about your business and because almost all top-level domains are not easy to get, here are some tips on how to feat in and get great domain names.

  1. Emulate the use of repeating the sound. For instance, TeachTrialTechniques, TerrificTeachingTips, Coca-Cola, EasyBreezyPeasy, Easyessays, etc.
  2. Base your domain names on what your website is selling, servicing or blogging. For instance, if your business is going to major on selling gluten-free products then a good URL will be GlutenFreeLiving.com or GlutenFreeProducts.com. This is a good domain for many reasons including the fact that the name tells viewers what the site is about.
  3. Use the available key words and add a meaningful word to the end, such as…
  • Today
  • Now
  • Results
  • System
  • Formula
  • Tips
  • Fast
  • System

For example: One can choose to add a word and make a domain name such as LoseWeightFastTips, SimpleITSytems, GrowTallLookyoungToday, GetTrafficFast, and EssayInstantResults among others. You can also blend your phrase with something relevant in the middle of your keyword phrases to get a domain name. For instance

  • To
  • For
  • More
  • Of the
  • Of your

 

Examples: EasyWaysToGetEssays, GetMoreProductsToday, TipsForDummies, ToolsForBigginers

Or you can add something at the beginning of your keyword or phrases, such as

  • Instant
  • Get
  • Immediate
  • Quick
  • Better
  • How to
  • Your
  • Discover
  • Learn
  • Ways
  • Working

 

Examples: WorkingSuccessTips, YourBestWayToMakeMillions, HowToBreedDogs, LearnEnglishRealFast.

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