5 Things To Keep In Mind When Planning Your Online Marketing Campaign

Online marketing is an valuable tool when it comes to promoting your company’s service or product. It has made marketing to the masses so much more effective, with increased consumer reach and the ability to cultivate a more personal relationship with potential customers – at a far lower cost compared to conventional mass marketing methods in the past.

In order to get the most from an online marketing campaign, it is important to make sure that you are doing things correctly. These five things will help keep you on the right track, as you begin planning your online marketing campaign tactics for your company’s services or product.

#1 What Are You Trying to Do?

You need to understand what you are trying to accomplish through your Internet marketing before you start  your online campaign. You need to think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness? Your answer to this question will directly influence the kinds of tactics that you can use in your campaign.

#2 What Are You Trying to Say?

It is crucial to have an understanding of exactly what you are trying to say to potential consumers and clients through your marketing. Think about what you need people to know after reading your marketing copy. Is it the quality of your business, or the success that your business can bring? Or is it the fact that they save money with your company, or the unique selling proposition that your product offers? Whatever your goal may be, your message should be clear and concise.

#3 Who Are You Talking To?

You need to be able to define your audience for your product. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs.

#4 What Mediums are Used by Your Target?

You need know the different mediums that your target responds to the most. For example, emails may appeal more to the older working professionals, whereas the young generation may be more inclined towards social media.

#5 What Is Your Budget?

In view of all that is discussed, you should also have your budget in mind. How much money do you have, and how much is the campaign going to cost? Knowing your budget will help you to understand exactly how far and extensive your Internet marketing campaign can go. So take some time to reflect on these five questions.

 You simply need to make sure that you can answer all of these questions before you begin. All of these questions will make it easier for you to come up with strategies and tactics for your online marketing campaign, to create the most efficient and effective campaign possible for your product. 

Online marketing is an valuable tool when it comes to promoting your company’s service or product. It has made marketing[…]

Read more

Getting Free Traffic to your Blog

Once you have set up your blog and posted content on it then your main focus becomes on getting people to read it. Keep in mind that you’re not reinventing the wheel here… use these proven methods of getting traffic to your blog.

1. Facebook is one of your best choices for sending traffic to your blog. You can set up a new page in 5-10 minutes and it’s simple and it’s free. But this isn’t the best part.

Once someone is a fan of your Facebook page, then you can set up automatic updates between your blog and Facebook page so that fans will be the first to see when new posts are added to your blog.

2. Start a Twitter account. Everyone and their mother seems to have joined Twitter and you should too. Set up an account exclusively for your blog. It takes less than 5 minutes to set up a Twitter account. Then start sending out some interesting tweets.
Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog.

You can set up automatic scheduling of tweets to make this much easier for you. Like with Facebook, you can also automatically update your Twitter followers whenever you add a new post to your blog. Ask others to retweet you so you have access to their followers as well. Continue to build your following, tweet interesting stuff, and be consistent with your tweets.

3. Utilize forum signatures. I’ll assume that you’re blogging about something you absolutely love. So you should be a member of a forum that talks about whatever this specific topic is. Be absolutely sure to utilize your signature on these forums. Place information about your blog into the signature line and use a catchy description so that people might actually click on it.

4. Social Networking, RSS feeds and Blog Directories are next.

People don’t normally just randomly stumble onto a new blog by accident and that’s why you should add all of these buttons to your blog. Not just for decorative purposes, but to give readers an easy way of sharing posts that they love.
Finally, be sure to list your blog in the biggest directories. Just Google ‘Blog Directories’ to get a list of where you can list your blog.

5. Comment on other blogs that are within the same niche as yours. Do this with popular blogs and add useful comments. Don’t just go onto a random blog and comment with “Please visit my blog” because that’s just flat out rude. Leave only helpful comments that add to the conversation and always include your blog link in the blog’s website field. I also recommend that you use trackable links so that you can know which sites are sending you the most traffic.
Guest posting is extremely powerful and most
web owners are willing to allow them.

6. Find out if any blogs allow guest posting and then contact the owner to see about getting it set up. Guest posting is extremely powerful and most web owners are willing to allow them. These posts must be only the highest quality though.

If you want an even greater chance of them saying yes, attach the proposed post to the email. If they say no, then it’s probably due to the topic. You should always ask why and hope they give you an answer. Either way, you can use that post for another submission or even add it to your own blog.

7. Ezines are still a great way of driving free traffic to your blog. People who search for information on Google often find themselves on an Ezine so why not try and let that article be yours?

Include your blog URL in the resource box to get more free traffic. Sometimes you will find your article being posted on someone else’s website which will also land you more traffic and a free backlink.

Once you have set up your blog and posted content on it then your main focus becomes on getting people[…]

Read more

Seo 2018 Learn Search Engine Optimization with Smart Internet Marketing Strateg

Learn search engine optimization with smart internet marketing strategies. SEO 2018 explains the inner workings of Google’s algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google’s updates.

http://books.google.com/books/previewlib.js

GBS_insertEmbeddedViewer(“1979286973”, 500,400);

Learn search engine optimization with smart internet marketing strategies. SEO 2018 explains the inner workings of Google’s algorithm, and reveals[…]

Read more

Digital Marketing Handbook

Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you’re looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we’re all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!

http://books.google.com/books/previewlib.js

GBS_insertEmbeddedViewer(“1519506392”, 500,400);

Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step[…]

Read more

Seo 2017 Learn Search Engine Optimization with Smart Internet Marketing Strateg

Learn SEO strategies to rank at the top of Google with SEO 2017 Newest edition – EXPANDED & UPDATED – OCTOBER, 2016 No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing… Most of the search engine optimization advice on the Internet is wrong! If you”ve sifted through the torrents of search engine optimization advice online, you may have noticed two things: – Most published SEO advice is either outdated or just dead-wrong. – Google”s constant updates have made many popular SEO optimization strategies useless. Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes: 1. September, 2016 – Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm. 2. September, 2016 – Webmasters report a groundbreaking update to Google”s local search results now known as the Possum update, presenting new challenges to local businesses. 3. August, 2016 – Google announces their upcoming “Interstitial” update, effectively putting an end to mobile pop-up ads in coming months. SEO 2017 is now updated covering the latest changes to Google”s algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google”s algorithm, and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won”t get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. Sneaky tricks to get local businesses ranking high with local SEO. 3. How to find “money” keywords that will send customers to your site. 4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. Also discover little-known search engine optimization tools top Internet marketing experts use The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results… and most of the tools are free! Sidestep the 2017 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: – Inner mechanics of Google”s algorithm, and how to use them to rank your site at the top. – Recent updates-Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more… – Potential updates coming up in 2017. – Steps to recover from a Google penalty. And read the very special bonus chapter on pay-per-click advertising In this special bonus, learn how to setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally. One of the most advanced and comprehensive SEO optimization books ever published-now updated and expanded-of all best-selling SEO books, this is the one with everything you need. Scroll up, click buy, and get started now!

http://books.google.com/books/previewlib.js

GBS_insertEmbeddedViewer(“153915114X”, 500,400);

Learn SEO strategies to rank at the top of Google with SEO 2017 Newest edition – EXPANDED & UPDATED -[…]

Read more

Benefits Of The B2B Online Platforms

B2B trade and business is the deal between two businesses for acquiring of raw materials or supplying partnerships with one another. This type of platform needs a mutual understanding along with a contract where either both the parties exert influence on each other or not necessarily do that. This decision is taken in order to lead the market and take over the market share.

As the focus started shifting from the offline works to the online operations, the need to build online B2B buyer seller marketplace and online product directory became coming in vogue. More and more number of businesses wanted to grow by leaps and bounds as the cost was less and revenue was more.

Many people have the problem in understanding what a product directory is! To make them understand the concept of product directory, this article makes an effort. It is a resource available to the businesses to find vendors having creditworthiness in the market. It allows you to get in touch with liquidators, manufacturers and many other key management personnel. There are experts who help you in taking the business off the ground.

Going online and doing your business and market promotion is a very feasible option for the owners of the company. They reap the benefits by minimizing the costs and maximizing the arena of customers covered. Previously, the only businesses they were in touch with are the local ones or the national ones. But now the gambit has increased and brands from around the world can be made partners in trade.

Some of the platforms which exhibit the A level B2B online platforms are the big selling giants. It is the evolution phase which changed the way people buy things, the way the sellers sell and the way businesses collaborate. The competition has also increased. The benefits of these online B2B portals are:

Communication is speedy and secured.

The data is integrated into the systems of the computer. Now the mishaps and continuous updation is not a problem. The whole transaction gets recorded through the MIS systems or the software developed for the purpose.

Increase in demand with increase in quality and growth of competition in the market.

The hassle is an eliminated element. The businesses do not need the long travelling for the conduct of meetings. The online interface saves the time, cost and efforts of the businesses and focus upon the main work.

B2B is a large scale operation trade. The powerful people decide and negotiate on several ideas together. Some are influencers, some are followers and some are risk takers. The online product directory, however, deals with the idea of procuring products from various companies and making them available at the same place. This virtual platform allows them to transact easily and invest in the new ideas. The prospects of the business growth through B2B become even high as great minds converge to double the investments made into the venture. This is about investment be it in the offline sector of the online sector.

B2B trade and business is the deal between two businesses for acquiring of raw materials or supplying partnerships with one[…]

Read more

How To Save A Business Time And Money

If you’re an entrepreneur, you wear many hats, at least when your starting out. You’re the CEO, CFO and COO, along with the salesman, head of shipping and delivery and the marketing and advertising person. Everything that must be done, you’re the one to do it.

And, combined with only so many working hours in a day, it’s easy to see why it can be difficult to make any progress with your online business once you reach a certain point.

Once you have set up a business, you need to consider ways you can help it to grow. One of the ways to save a business time and money so it can develop is to put the necessary systems in place to help it run more efficiently.

Dealing with Emails

This might not be such a big problem at first, but as your online business grows, you’ll get a lot of people emailing and messaging to ask you questions about your products or services.

Rather than spending a couple of hours every day responding to these and building good relationships with your followers, you can pass the task on to somebody else to complete. Neglecting the messages is never a good solution, since it could give your business a bad reputation.

Website Updates

Starting your own website might not seem very time-consuming at first, but if you’re successful and you start to get lots of visitors, you will need to regularly update your website in order to maintain your popularity and keep your followers happy.

Outsourcing allows you to free up your time for important tasks that demand your full attention. Also, it makes it possible for you to get people who are more skilled and knowledgeable than you to complete tasks that take you too long to complete.

Updating Your Social Media Accounts

This is another thing that entrepreneurs should be very involved in, but it can be extremely time-consuming to do all by yourself. As well as making new posts, you need to interact with your followers and let people know about any news or fresh content on your website.

The good news is that it doesn’t all need to be done by you! Social scheduling software means you can schedule posts in advance, and virtual assistants can take care of interaction.

Proof Reading

Stop stressing about making small errors in your articles, blog posts and website updates. Seek the services of somebody to proof read everything for you before it’s published.

This mean you can still publish content even if writing isn’t one of your strong points, and you can save lots of time on checking your spelling and grammar and being g about if you’ve structured your sentences properly.

If you’re an entrepreneur, you wear many hats, at least when your starting out. You’re the CEO, CFO and COO,[…]

Read more

Search Engine Optimization

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

http://books.google.com/books/previewlib.js

GBS_insertEmbeddedViewer(“9781118551752”, 500,400);

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine[…]

Read more